The Uganda Tourism Board also known as “Tourism Uganda” in a bid to promote tourism for the country will sponsor all programming on Nat Geo Wild throughout the month of June 2016.
This promotional campaign will represent Uganda’s tourism potentials to viewers in the United Kingdom and Ireland. This is the first Marketing & PR Campaign targeted in both countries that Uganda seeks as tourist generating regions.
The Uganda tourism’s sponsorship campaign is aimed to encouraging the National Geographic Wild viewers to discover the wonders of the country and to experience their very own Uganda. This beautiful country in East Africa is one of the most beautiful places on earth with a lot of amazing wonders compressed into a tiny country.
The campaign will focus on promoting gorilla tracking and chimpanzee tracking and will largely showcase Uganda’s famous mountain gorillas and chimpanzees showing how you can see them up close for yourself, and will feature at least 3 times every hour, achieving approximately 210 hours of sponsored content per month and 1680 credits per month at the channel.
Nat Geo Wild channel expands National Geographic Channel International’s commitment to quality wildlife programming, exciting people’s passion for wild animals and wild places. Nat Geo Wild is available in more than 10.4 million homes in the UK and is dedicated to providing a unique insight into the natural world, our environment and the amazing creatures that inhabit it.
Nat Geo Wild is one of the most popular travel channels viewed by millions of people around the world. This cable/satellite TV channel is focused primarily on wildlife and natural history programming.
The TV is also very popular on Social Media, having more than 7.8 million Facebook likes, 500,000 twitter followers and 800,000 YouTube viewers.